An eBay marketer Checklist

Being a marketer is a lot of duty, and sometimes you might feel like you’re not acting everything you should be. This simple checklist will assist you continue top of matters.

Have you found out everything you potentially could about your points? Try typing their names into a SE – you might discover something you didn’t know. If someone else is marketing the equal thing as you, then always try to provide more data about it than they do.

Do you monitor the competition? Always continue an eye on how much other items the equal as or similar to yours are selling, and what prices they’re being tendered at. There’s ordinarily little point in beginning a fixed price auction for $100 when someone else is marketing the item for $90.

Have you got figures of the items? It’s worth taking the time to photograph your items, especially if you’ve a digital camera. If you get serious about eBay but do not have a camera, then you’ll probably want to invest in one at some point.

Are you emailing your sellers? It’s worth sending a brief e-mail when transactions go through: something like a simple “Thank you for buying my item, please let me know when you’ve sent the payment”. Follow this up with “Thanks for your payment, I have posted your [item name] today”. You’ll be surprised how many troubles you’ll avoid just by communicating this method.

Also, are you checking your emails? Remember that potential purchasers can send you e-mail about anything at any time, and not answering these emails will just make them go somewhere else instead of purchasing from you.

Do your item description pages have everything that buyers need to know? If you are designing to propose international delivery, then it is good to make a list of the charges to another counties and display it on each auction. If you’ve any special terms and conditions (for example, if you’ll give a repay on any item as long as it has not been opened), then you should be sure these are displayed too.

Have you been enclosing your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use 1st class post – do not be cheap.

Do you follow up? It’s worth sending out an email a couple of days after you post an point, saying “Is everything alright with your buy? I hope you accepted it and it was as you expected.” This might sound like giving the buyer an opportunity to complain, but you should be trying to assist your customers, not take their money and run.

Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That’s the only foolproof way to protect your reputation. Of course, you might be wondering by now whether it’s actually worth all the hassle to get a good reputation on eBay. Will not people buy from you anyway, and could not you just open a new account if it really comes down to that? Our next e-mail will set you straight.